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Designing Confidence: A New Vision for Women After Breast Cancer with Aithne Synnott
Description
This conversation has been a long time coming, and I’m so glad to finally share it with you. In this episode, I chat with the amazing Aithne Synnott - the founder of Empreva Lingerie designed especially for women who’ve had breast cancer surgery or reconstruction.
Her story is rooted in personal experience - watching her mum go through treatment and seeing how limited and uninspiring post-surgery underwear options were.
Anthony’s on a mission to change that. We talk about why lingerie is so much more than a functional garment - it’s about reclaiming your confidence, identity, and sense of femininity after cancer. If you’ve ever looked at a mastectomy bra and thought, “Surely there’s something better than this,” this one’s for you.
I loved this conversation so much - it’s a powerful reminder that healing isn't just physical, and that feeling fabulous under your clothes is a step toward feeling more like you again.
Here are the highlights:
Aithne's Personal Journey and Business Inspiration (2:14)
Challenges and Community Building (6:11)
Design and Production Process (9:30)
Social Media and Community Engagement (10:31)
Future Plans (16:29)
Connect with Aithne:
lingeriewww.emprevalingerie.com
Instagram:@emprevalingerie
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