Episode Details
Back to EpisodesHow This Entrepreneur Trusted a Career Pivot that Led Her to PR for the World Cup and Top Athletes | Ep 104
Description
In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul.
With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn’t start here. She once dreamt of being a TV journalist… until she realized that dream wasn’t truly hers. That moment of clarity led to a powerful redirection, one that brought her to working in PR for the World Cup and some of the top names in rugby.
In this episode, Carolyn shares:
- What it’s really like working in sports PR (and why she loves it)
- How to pivot when your “dream job” turns out not to be your dream
- The story of how the PR world found her ...through a famous athlete and THE World Cup
- Her silent Vipassana retreat in New Zealand—and how it helped her reconnect to herself, presence, and purpose
Plus, travel stories, thoughts on intuition, and what it means to build a brand with passion.
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