Episode Details
Back to EpisodesFighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io
Season 3
Episode 7
Published 2 years, 3 months ago
Description
On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.