Episode Details

If you’re ready to build a purpose-driven brand, why not learn from someone who’s built one from the ground up? In this episode, we go beyond branding basics to explore how to grow a values-centered business, alongside someone who’s done it exceptionally well: award-winning journalist turned global branding agency founder, Cat How.

Our host, Diane Rolston, interviews Cat about her unconventional journey from criticism to creation and how she's building a values-driven agency that's changing the industry.

Listen to learn these key takeaways:

• How to make a successful career pivot by recognizing when it's time to move from criticism to creation
• What makes a branding agency different in a competitive market through storytelling and narrative-focused approaches
• Innovative company practices, including transparent salary systems and moral compass decision-making that can transform workplace culture
• Insights into managing a global team across two time zones while maintaining company values and culture
• Practical branding trends that have substance, including the thoughtful use of AI as a creative tool rather than a replacement
• The importance of authenticity in branding and how emotion drives successful brand connections
• Actionable steps to identify your unique brand story by focusing on the problem you're solving rather than just your solution
• Strategies for building a purpose-driven business that benefits people and the planet while maintaining profitability
• And a lot more!

Cat’s Bio: 

Cat How is Founder, CEO and Exec. Creative Director of How&How—a global branding agency with offices in London and LA. A former award-winning journalist, Cat set up her agency to create brands which enrich lives, nature and founders. 

A champion of salary transparency and gender pay equality, her team is on a mission to liberate ideas the world deserves.

Cat’s Social Media links: 

LinkedIn: https://www.linkedin.com/in/cat-how-0499b9149/

Website: https://how.studio/

Instagram:instagram.com/how___studio/

Do you prefer reading blogs or watching videos? Watch Diane’s YouTube videos  here https://www.youtube.com/@CoachDianeRolston or read her blogs here https://www.dianerolston.com/blog

Join us at the launch party of the Dynamic Women® Leadership Secrets happening in June! https://go.eventraptor.com/summit/dynamic-women-leadership-summit-2506/diane-rolston

Want to order a copy of Dynamic Women® Leadership Secrets? Send Diane an email at diane@dianerolston.com

This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winn