Episode Details
Back to EpisodesWhy Cotic’s New eBike Is Causing a Stir
Description
Today I’m joined by Cy Turner, the founder of Cotic, to find out more about one of the most commented on bikes of the year, their brand new Cotic eBike. It’s a bold move from a small, steel-focused brand known for doing things differently, and it’s certainly ruffled a few feathers.
We dig into the design process, the engineering challenges, what made Cy take the leap into e-bikes and the thinking behind some of the key design decisions. We also chat about Cotic’s fresh new branding, what it means for the brand’s future, and how people have responded. This is a fascinating behind-the-scenes look at how innovation, great engineering, and a strong sense of identity come together to shape a product and a brand. So it’s time to sit back, hit play and listen to this episode with Cy Turner.
You can also watch this episode on YouTube here.
You can follow Cotic on Instagram @coticbikes and find them on YouTube here and see the full range at cotic.co.uk.
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