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Snapshot #5: How Ikigai Can Help You Build a Business That Fuels Your Life
Description
The most successful businesses aren’t just profitable, they’re built on purpose.
In this snapshot episode, Mark Creedon explores the powerful Japanese concept of ikigai or your reason for being and how it applies to business owners who want more time, more meaning, and a life beyond the grind.
From staying active and doing what you love, to surrounding yourself with the right people and making space for joy (yes, even ice cream), Mark unpacks simple mindset shifts that help you build a business that supports your life, instead of running it.
In this episode:
- What ikigai really means and how it applies to entrepreneurs
- Why retiring isn’t the goal (and what to aim for instead)
- How to stay energised by doing work that actually lights you up
- Why “slow and steady” is a better business plan than hustle
- Practical ways to reconnect with the reason you started your business in the first place
Whether you're scaling up or slowing down, this episode will help you realign your business with your purpose and rediscover the joy that got you started.
Listen to the full episode here
Spotify - https://open.spotify.com/episode/0CRHIi8CV2OiBxGHqLOBPW?si=e9df034cd9954771
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About the Families in Business Podcast
The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.
Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.
Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.
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About Your Hosts
Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.
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