Episode Details

Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold.

From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shares what actually works for home service businesses on platforms like TikTok, Facebook, and Instagram.

✅ Learn how to:
 • Engage roofers and homeowners without selling out
 • Harness haters to boost your reach
 • Structure videos for maximum retention
 • Steal viral formats from other industries—and make them yours

📈 Whether you’re a contractor or home service marketer, this episode delivers actionable strategies to get real views that actually convert.