Episode Details

Welcome back to the Good Girls Get Rich podcast. I'm your host, Karen Yankovich. Let's talk about the truth that no one is saying out loud: if you're not using LinkedIn DMs strategically, you are leaving opportunities — and let's be real, income — on the table.

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About The Episode and Highlights:

In Episode 311 of the Good Girls Get Rich podcast, I'm taking you deep into the art and soul of messaging decision-makers on LinkedIn in a way that feels authentic, confident, and effective. If you've ever stared at someone's profile thinking "Wow, I'd love to work with her…" — and then totally froze, not knowing what to say — you're not alone. That hesitation? That fear of sounding like a spammy bot or a desperate sales pitch? We're tossing all of that out today.

This isn't about cold-pitching. This is about relationship-building. It's about showing up in a way that positions you as a thought leader, not just another profile trying to "pick their brain." It's about LinkedIn messaging that opens doors, lands speaking gigs, builds partnerships — and yes, secures those dreamy high-ticket contracts.

So let's walk through the exact LinkedIn DM strategy I use (and teach in my She's LinkedUp programs) to create business magic through intentional connection.

Why LinkedIn DMs Are Your Hidden Goldmine

You've probably heard me say this before, but it bears repeating: LinkedIn DMs are the most valuable piece of real estate in your entire online business.

Yes, visibility is important. Your profile needs to shine. Public content and PR get you noticed. But money doesn't come from likes and views. It comes from conversations.

Your DMs are where real decisions get made. When you stop viewing LinkedIn as just another social platform and start treating it like a curated networking event for powerhouse women — that's when everything shifts.

But here's the catch: how you message matters. A lot. Because most people are doing it wrong.

What Makes a Great LinkedIn DM?

Let's get something straight: no one — and I mean no one — wants to read a long-winded pitch from a stranger. And no one's jumping on a 30-minute call just because you dropped into their inbox saying you can help them scale to seven figures.

So, what works?

• Keep It Personal and Purposeful Start with something real. Mention a podcast they were on, a post they made, or a mutual connection. Let them know this message is meant specifically for them — not a mass blast. Example: "Hi Sarah, I just listened to your interview on the Good Girls Get Rich podcast. Your take on redefining success for women over 40 hit me hard — I've been having that same conversation with my own clients lately." That's not just a message. That's a bridge.
• Explain Why You're Reaching Out — Briefly This isn't the time to outline your entire service suite. Just share why this feels like the right connection. Example: "I work with women in transition who are looking to step into more visible leadership roles, and your work really aligns with that. I thought it might be worth connecting." Boom. No pressure. Just purpose.
• End With an Easy Yes This is where most people fall flat. Instead of launching into a sales pitch, simply extend an invitation. A "let's chat" that feels low-pressure and high-vibe. Example: "If this feels aligned, I'd love to hop on a 15-minute call and explore some ways we might collaborate." Not only does that feel approachable — it's more li