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Did You Hear what JD Power's Press Release says about Communication? Reviewing the 2025 ASI [E045] - Speak Up! Effective Communication

Did You Hear what JD Power's Press Release says about Communication? Reviewing the 2025 ASI [E045] - Speak Up! Effective Communication

Published 11 months, 2 weeks ago
Description

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

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In Our Episode today we’re diving into the ASI - The annual report from JD Power that measures client satisfaction amongst major brands in the non-dealer auto repair world - which we affectionately call the “Aftermarket”

Today’s Word of the Day is:

Extrapolation

Noun

noun: extrapolation; plural noun: extrapolations

  • the action of estimating or concluding something by assuming that existing trends will continue or a current method will remain applicable.

In this episode our host, Craig O’Neill invites you to take a close look at JD Powers Aftermarket Service Index (ASI).

There are some unique takeaways regarding communication “shortfalls” and they play well into the narratives we have been discussing in for several years.

If you think surveys have nothing to offer you - listen up and you’ll see why Craig values these annual findings!

Link to the the 2025 JD Power ASI Press Release:  https://www.jdpower.com/business/press-releases/2025-us-aftermarket-service-index-asi-study

Link to the 2025 JD Power CSI Press Release:

https://www.jdpower.com/business/press-releases/2025-us-customer-service-index-csi-study

Link to the 2023 JD Power CSI Press Release:

https://www.jdpower.com/business/press-releases/2023-us-customer-service-index-csi-study

Let's go into the Press Release now - from April 29th.

The key findings cited in the 2025 study:

Finding 1.

Aftermarket Service Providers lag when it comes to use of technology:”

 Craig reacts to JD Powers findings regarding the technology disparity between the aftermarket and the dealer segments.

Finding 2.

“Customer prefer text message updates - but are more likely to receive phone calls:”

Craig shares his perspective on the significance behind the measurable satisfaction point difference between phone calls and texts as the means for receiving updates.

Key Note - The article cites that this applies “When they (the client) indicate texts are preferred.”

Listeners are invited to compare this note on the 2025 ASI to the 2023 CSI (linked above)

Finding 3.

“Photo and video multi-point inspection (MPI) results being used more frequently:”

Craig highlights this positive news - but emphasises a significant caveat with regards to the quality and content of MPI (a.k.a. DVI’s)

Listeners are

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