Episode Details
Back to EpisodesBuilding Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd
Description
Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.
• Understanding that persuasion differs from manipulation when your product genuinely helps people
• Recognizing the five levels of awareness in marketing and how they affect customer decisions
• Approaching funnels as a series of micro conversions rather than one big knockout punch
• Creating landing pages that function as digital appointment setters with clear offers
• Using qualification systems to filter leads and improve sales conversion rates
• Ensuring your marketing message matches your platform (Facebook vs Google)
• Tracking ROI rather than just ROAS to include agency fees in performance metrics
• Focusing on qualified leads that convert rather than a high volume of unqualified leads
• Avoiding over-complicating funnels with unnecessary steps or excessive technology
Guest Contact Information:
linkedin.com/in/alishaconlinhurd
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