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243. Paul Stafford, Head of Retail Media at Superdrug: Building the Beauty Media Network
Published 1 year, 5 months ago
Description
Paul Stafford is Head of Retail Media at the UK's top high street beauty retailer: Superdrug. Having done it all—Media (Virgin), FMCG (PepsiCo), and now Retail—he took on the challenge of building Superdrug's Retail Media proposition from scratch. He joins us to share the story of that journey.
Tune in to hear about:
- Paul's career background
- Superdrug's Retail Media journey and where they are right now
- Main challenges when building an RMN from scratch
- Understanding Retail Media as a top of the funnel marketing activation channel
- Building a solid proposition across online and instore
- Data Management
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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian