Episode Details

In this inspiring episode of This Mother Means Business, Laura Sinclair sits down with Traci Channer, founder and CEO of The Decided Collection, a pajama brand designed especially for tween girls. What began as a passion project inspired by her daughter quickly evolved into a full-blown business.

Traci shares how she went from working in corporate America to becoming a first-time entrepreneur—and how that shift brought both challenges and fulfillment. The two dive into real talk about navigating motherhood and business, the importance of community support, and the often-overlooked complexities of building a product-based brand (spoiler: tariffs are no joke).

Whether you're dreaming of launching your own business or simply love a story about following your gut, this episode is packed with relatable moments, candid lessons, and a whole lot of heart.

In this episode you will hear:

 00:00 – Meet Traci Channer & Her Entrepreneurial Story

 05:10 – From Corporate America to Starting a Brand

 10:11 – Why Community Matters in Business

 15:45 – Balancing Family Life & Business Ownership

 20:01 – Designing Pajamas That Tween Girls Actually Love

 24:21 – What No One Tells You About Manufacturing

 27:57 – Entrepreneurship Lessons You’ll Keep Coming Back To

Traci's Links:

Instagram: thedecidedcollection

Website: http://www.decidedco.com

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram 
• LinkedIn
• Facebook
• Pinterest
• TikTok