Episode Details
Back to Episodes
503. Local Services Website Teardown: A Case Study with Greg Merrilees
Description
🎯 The #1 mistake local service businesses make with their websites?
Copying their competitors.
Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?"
Instead, Greg's Studio One Design uses a systematic approach:
→ Deep competitor analysis (to differentiate, not copy)
→ StoryBrand framework for messaging
→ Custom mood boards for brand positioning
→ Location-specific SEO strategies
The result for one landscaping client? Tripled inbound calls and premium-quality leads.
This episode is packed with actionable strategies that work for ANY local business ready to stand out in a crowded market.
Full case study breakdown in this episode!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/503.