Episode Details

It may sound odd, but the bonus is often the tipping point for a client to buy your product or service.

And yet, by the time we are done with creating the product or service, we are too tired to work out what the bonus should be.

n this episode we look at two methods.

—One is a more traditional method called "bundling", well the other is quite unexpected and requires very little work.

—A method called "Unbundling".

Let's find out how we can use both of these methods, or just one, to create bonuses that are extremely yummy.