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82. RE-RELEASE: Why traditional partner models are dying (and what smart leaders are doing instead)

82. RE-RELEASE: Why traditional partner models are dying (and what smart leaders are doing instead)

Episode 82 Published 9 months, 2 weeks ago
Description

Want to know the future of global ecosystems and partnerships? Jay McBain shares:

  1. The Evolution of Partnerships: How partnerships transitioned from traditional two-tier distribution models to today’s AI-driven, outcome-based ecosystems​​.
  2. Key Trends for the Next Decade: The rise of API-driven integrations, the importance of measurable partnership moments, and the shift towards consumption and outcome-based pricing​​.
  3. Advice for Emerging Leaders: Practical guidance for navigating traditional organisational structures and aligning incentives with modern partnership strategies​​.

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This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

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