Episode Details

Gathering data is important when supporting grants, connecting with your beneficiaries, providing credibility for your projects, and even understanding what projects to develop. Data can be gathered in a multitude of different ways and as we discussed last week in our re-broadcast for conducting a Needs & Strengths Assessment (episode 78), I discussed methods for Needs & Strengths Assessments to utilize are online surveys, in-person surveys, and focus groups.

However, there are some other methods (and can be FREE or very affordable) ways to gather research. One, low hanging fruit way, to gather data that we will discuss today is using polls on Facebook and Instagram.

Social media can be a great platform to gather information about the needs and strengths of your beneficiaries or those who you may want to serve. So, let’s look at some main big social media mongrels. This is not extensive at all, but these are some of the larger social media platforms and you will walk away today being able to gather data on these platforms using very simple processes. If you have never utilized social media polls to gather information for your nonprofit or a nonprofit that you work with, after this episode you will be able to do it.

A full disclaimer is that any tactic that I am talking about as of July 2019 may change in the future as social media is always changing strategies, user interfaces, and options. These polls may not always be an option or as we speak they may be getting more and more robust. But the essence behind the strategy is the same. Social media is to create interaction and I am sure that connecting with your supporters, beneficiaries, and advocates utilizing social media will always be possible to some extent. 

Facebook Social Media Polls

As of 2019 Facebook is still the behemoth on social media. Yes, there are shifts and I see more and more people are using other social media platforms as their main sources, but Facebook is still king as has the most users at 2.23 billion users every month. That’s nearly a 1/3 of the world’s population!

Many nonprofits only have a Facebook page for their nonprofit and not even a website. I do not recommend this at all (and you can listen to more about why in episode 12: https://www.grantwritingandfunding.com/12) but the fact is this true. In any case, you should have some sort of social media platform for your nonprofit, or the ones you work with, and because of Facebook’s size, many nonprofits have pages on Facebook.

In order to really utilize Facebook for polls, ads, and other ways you need to have a separate page for your nonprofit or a group and not just your personal page.

For nonprofits, I like Facebook nonprofit pages so they can set up groups, go Live, add updated information, create ads, and form a tribe. So how do you gather information utilizing Facebook polls?

Facebook has the option to easily create a poll in groups or on non-personal pages. All you have to do is click on ‘create a post’ and you have the option for poll. You can even add images to each choice. This is a great way to get your supporters or beneficiaries to answer some questions. I am an administrator of a couple of pages on Facebook and one poll I recently did was to ask people in the group which type of funding they are most focused on securing for their nonprofits in 2019. I gave them the choices of 1) grants, 2) fundraising events, 3) crowdfunding campaign, 4) donor support, 5) create products, or to 6) create services. If you are part of “Fund My Nonprofit” on Facebook, you can scroll down the page and check it out. If you are not yet in the group, please join as this is a free group and has hundreds of members! Just look for “Fund My Nonprofit – Fund