Episode Details

Hey changemaker! I am so excited about today’s podcast! I know I say that every week, but today is the 100th episode! Can you believe it? Before we even start today I want to say a HUGE THANK YOU for listening and hanging out with me on this journey! You are simply amazing!

Today I am paying homage to you and this podcast! You are going to learn about creating content, why it is super important to show your credibility as a nonprofit or consultant, how to effectively tell your story as a nonprofit or creating depth as a consultant, and create a movement for people to be part of!  Of course, moreover the content will help build up donors, funders, clients, and/or customers.

Today I will give examples for both nonprofits and consultants and how you can get ahead without overwhelm before 2020 even kicks off.

I wanted to pay tribute to this 100th episode with an episode on sharing content and value. This is extremely important to both nonprofits and to freelancers because if we aren’t sharing we don’t build credibility, the story, or an experience or even a movement.

We heard from Dan Portnoy last week of Portnoy Media Group that sharing a story is vital for a nonprofit to have an effective fundraiser strategy or to attract long-term donors. This is also important for freelancers to actually share value then also sell, sell, sell.

Content. So this word is used a LOT these days. So is the word Value. But what does these words actually mean when used together?

The Word Factory gives a great definition of content: “Content is the presentation of information for a purpose to an audience through a channel in a form.”

This is pretty cool as it is a way that I want you to think of content. I also want you to think of content as your story, your tribe, and your experience.

Let’s look at this from a nonprofit’s point of view. You have fantastic projects where you serve underserved youth in an inner city with free summer soccer camps, soccer practice during the year, and academic tutoring. But you don’t really do much with your Facebook or Instagram page. Once in a while you scramble together a newsletter to send out to your donors, but it’s sporadic at best. You submit annually to foundations for grants but one time you even missed a grant opportunity because the foundation asked for a presentation about your nonprofit and you couldn’t find any pictures or content to share with the board.

Yes, you DO plenty! Yes, 100 underserved youth went through your program last year and the youth shared about it on their social media, but pieces of video and pictures and testimonials are scattered and in old computers that don’t work any longer.

Now let’s look at this from a consultant’s point of view. You started up a nonprofit consultancy this year – yay You! – but you are still getting your bearings straight. You have a put together website and you post daily on LinkedIn about all the great services you have. That’s all well and good, but what are you sharing to build a community? Do you do more asking rather than giving?

So content can be sharing all the cool stuff you are doing through a system, all the amazing things you are learning or wanting to learn, and/or sharing information and resources that help solve people’s problems.

To kind of put this in perspective I am going to talk about this podcast. This podcast started out of a semi-dare. I actually had another podcast before this one – Creatives Exposed – where I had long, in-depth conversations with different types of creatives and shared those stories. It was pretty cool, but it didn’t relate to my business, it just related to my interests and my need to meet more creatives on Guam. So, it was awesome. But during a Master Mind meeting a friend – Michelle from Secret Owl Society who is a boss entrepreneur, said, “why don’