Episode Details

E685: Interest in search engine optimization is shockingly at a literal all-time high.

Since December 2024, interest has spiked up.

I share why I believe this is, what to look out for, and what to do now.

Topics covered:
- Why SEO interest spiked in December 2024
- The role of AI in enabling SEO and product launches
- What Google's AI Overviews and "AI Mode" mean for search
- How to structure bottom-of-funnel hub pages
- The growing influence of transactional keywords
- Why backlinks matter less than they used to
- How to build topical authority fast
- Google I/O 2025 preview & what to watch for

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 SEO Interest Hits All-Time High
01:35 Factors Driving SEO Popularity
02:34 Upcoming Google AI Announcements
04:31 Optimizing for Transactional Keywords
06:03 Building Topical Authority
07:58 Final Thoughts and Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing