Episode Details

Brett Beveridge, Founder & CEO of T-ROC, joins the show to share his journey from bouncer and bartender to building one of the largest retail operators in the U.S.

We dive into:

• How he started selling cell phones out of a van and took Let's Talk Cellular public before selling to Nextel
• What’s fueled his 20+ year run building T-ROC
• His take on when to expand product lines — and when to stay focused
• How to think about funding: bootstrapping vs. venture capital