Podcast Episode Details

Selling phones out of a van to IPO with Brett Beveridge, Founder and CEO of T-ROC

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Season 1 Episode 133

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Brett Beveridge, Founder & CEO of T-ROC, joins the show to share his journey from bouncer and bartender to building one of the largest retail operators in the U.S.

We dive into:

• How he started selling cell phones out of a van and took Let's Talk Cellular public before selling to Nextel
• What’s fueled his 20+ year run building T-ROC
• His take on when to expand product lines — and when to stay focused
• How to think about funding: bootstrapping vs. venture capital

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Published on 5 months, 3 weeks ago