Episode Details

In this episode of Sat Chats, we welcome Oceane—branding strategist, marketing philosopher, and the partner of guest #46 Drako. From Raleigh to Austin and back, her journey has included Shake Shack crypto wallets, Medicare consulting, and deep dives into the psychology of storytelling, branding, and belief.

She joins us as a first-time Bitcoin learner and absolutely crushes it with questions about truth, money, legacy systems, and the real UX problem holding back Bitcoin adoption. We talk about the psychology behind money, marketing mistakes in Bitcoin culture, and how fiat may not be what you think it is.

We explore:

✅ Why Bitcoin represents a base layer of truth

✅ How marketing can make or break Bitcoin’s mass adoption

✅ The hidden traps in retirement planning and fiat systems

✅ What women really need to hear for Bitcoin to click

✅ How “wealth goes boop” might be the most helpful starting point

She explained Bitcoin better than most maxis… but does she actually want any? Sats or cash—this one had us sweating.

Chapters:

00:00 Episode Intro

00:12 Exploring Bitcoin and Cryptocurrency Knowledge

03:07 Cultural Comparisons: Austin vs. Raleigh

06:04 Understanding Bitcoin and Blockchain Technology

07:10 The Future of NFTs and Zero Knowledge Protocols

07:13 The Role of Truth in Bitcoin and Society

08:59 Marketing, Narratives, and Consumer Choices

12:02 The Influence of Edward Bernays and Modern Marketing

14:59 The Philosophical Implications of Bitcoin

19:58 The Messaging Challenge of Bitcoin

23:30 Understanding Bitcoin's Adoption Issues

25:23 The Role of Financial Education

29:29 Curiosity Over Fear in Financial Messaging

31:55 The Administrative Hurdles of Bitcoin

34:06 Recap and Future Conversations

42:46 The Offer— Sats or cash

Support Sat Chats directly by:

— Zapping Lightning to satchats@getalby.com

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— Sending Bitcoin to bc1q5yrwe6qxujzumg5j28g0rvckx9n859sa08fupc