Episode Details

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Covid forced Scott Alexander to pivot & rebuild the marketing agency he'd acquired just one year earlier. It worked.

Topics in Scott’s interview:

• Buying a digital marketing agency
• Disappointment with the seller
• Understanding customer churn
• Post-transition surprises with bookkeeping
• Turning around a bad company culture
• Wartime CEO vs Peacetime CEO
• Revenue devastated during Covid
• Rebranding and redirecting the company
• Using Facebook for medical sales
• Marketing Agency 101

References and how to contact Scott:

• LinkedIn
• Jason Andrews on Acquiring Minds: How I Bought & Sold a Healthcare Business for 8 Figures
• Scott@jairusmarketing.com
• Jairus Marketing

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• Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron