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Run This 2-Metric Audit to Find Your Perfect Episode Length

Episode 341 Published 1 year ago
Description

You’ve probably Googled it. You’ve definitely heard five different answers from five different podcasting “experts.” But how long should *YOUR* podcast episodes be? That depends entirely on your listener, and I’m showing you how to figure out your perfect episode length using real data from your show.

You’ll learn the two metrics that help you increase listener engagement (and where to find them), how to run a simple 10-episode audit to find your perfect episode length, and why getting this right is the fastest way to increase listener retention and conversions.

Every time a listener drops off before your CTA, you’re losing the chance to grow your audience (and your income). If you want to fix it, hit play and let’s dive in.

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1:05 – Why Copying Other Shows (Even Unintentionally) Lowers Listener Retention

2:58 – How to Stop the Quiet Listener Drop-Off That’s Killing Your Conversions

8:16 – Use This 2-Metric Audit to Calculate Your Perfect Episode Length

14:20 – Where to Place Your CTA So More Listeners Actually Hear It

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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