Episode Details
Back to EpisodesPR Without the Pay-to-Play: Visibility Secrets with Gloria Chou
Description
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On today's show:
If you’ve ever felt like getting featured in a major publication was only for celebrities or six-figure influencers, this episode will shift your entire perspective. I sat down with PR expert Gloria Chou, who has helped small businesses earn over a billion organic media views without a single paid placement.
We talk about how to become your own PR agent (even if you’ve never pitched before), what creatives often get wrong about media visibility, and Gloria’s CPR Method—her proven framework for writing attention-grabbing pitches that work in any industry, including photography.
This isn’t about vanity metrics—it’s about credibility, SEO, and long-term visibility that works for you. Gloria drops tools, mindset reframes, and free resources that creatives can start using today. Don’t miss her brilliant pitch tip or her surprising take on what journalists really want.
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