Episode Details

E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI?

Topics for the show:
- How Google's AI Overviews and ChatGPT are impacting SEO strategies
- The future of affiliate SEO and how it must adapt
- Link building tactics that still work (and the ones that don't)
- How Moz is using AI agents and internal tools to scale SEO
- Why bottom-of-funnel SEO is still thriving
- The surprising SEO trends from Moz's internal data
- The case for investing in brand, email lists, and content that actually converts

Jonathan brings over a decade of hands-on experience in performance marketing, affiliate SEO, and large-scale SERP analysis. If you care about staying ahead in search, this is a must-listen.

Thanks again to Jonathan for coming on!

⭐️ Jonathan Berthold on LinkedIn: https://www.linkedin.com/in/jonathanberthold/

⭐️ Jonathan Berthold on 𝕏: https://x.com/j_bertho

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to SEO Data Insights
00:29 Evolution of SEO and Marketing Investment Trends
01:51 Challenges and Opportunities in Competitive Industries
03:29 Impact of AI on Affiliate SEO
06:16 Adapting SEO Strategies for AI Overviews
07:55 Brand Building in the Age of AI
09:38 Role of Informational Content and AI
19:35 Linkable Assets Are GOATED
21:47 Future of SEO and Brand Building
27:33 SEO as a Long-Term Investment
45:13 Using Personal Profiles for Brand Advocacy
45:24 Exploring B2B and B2C Marketing Channels
46:10 Understanding Audience Behavior and Tools
47:12 Importance of Email Lists and Risk Mitigation
48:57 Effective Email Marketing Strategies
54:46 Valuable Lead Magnets
01:00:41 More AI in SEO and Content Creation
01:11:42 Building Links and Content for New Sites
01:13:54 Black Hat SEO Tactics
01:23:11 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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