208. How I built my thought leader business & brand (Simone Heng)

Season 1 Episode 208

There's a reason most people never become known for their thought leadership. It's not because they lack ideas… But because they haven't done the work to build their credibility or subject matter expertise.

Today's guest is Simone Heng, a human connection specialist and award-winning author. Simone's mission is to inspire deeper connection in a world that's increasingly disconnected.

Her book Let's Talk About Loneliness has received six international accolades. She's also spoken to thousands (ex: Harvard, Google, Meta, the United Nations, and more), and her work has been featured by CNN, Al Jazeera, Forbes, Harvard Business Review, and BBC Radio.

Simone built her career in thought leadership not through shortcuts, but through years of intentional work - Educating herself, building a credible brand, and publishing ideas that are not only polished, but profound. If you've ever wondered what it looks like to play the long game in a world that rewards speed… This is the conversation.

In this episode, we cover:

(00:00) Introduction

(01:57) "I've never seen an Asian woman speak like that"

(03:13) Developing a subject matter expertise

(07:17) Choosing your topic of expertise

(09:20) Being told to hide parts of you

(10:41) The behind the scenes work

(12:36) Your story isn't enough

(16:09) Do you need a PhD to be a thought leader?

(22:24) Reviewing Simone's past content

(26:52) Become a speaker or author

(30:49) What's next for Simone