Episode Details

Welcome to Episode 310 of the Good Girls Get Rich Podcast and I'm your host, Karen Yankovich.

You know those conversations that leave your soul lit up and your mind spinning—in the best way? That's what today's episode is.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About This Episode & Highlights:

I had the absolute joy of sitting down with my friend, fellow Entrepreneurs Unfiltered co-host, and powerhouse Social Impact + Big Idea Coach, Jess Sato, for a deep, juicy conversation about something I don't think we talk about nearly enough:

What it really means to take a stand in your business—and why it matters now more than ever.

Because here's the thing, friend… your business already is making an impact. The question is—is it the impact you want to be making?

In this conversation, Jess and I unpack the hidden (and not-so-hidden) power of social impact branding, what it looks like to weave your values into your message, and why this "new era" of entrepreneurship is less about perfection… and more about purpose.

"Your silence is not neutral."

Let's be real: we were raised in a world that told us to keep things polite. Don't talk about politics, religion, or money at the dinner table. Just do good work and stay in your lane.

But that's not the world we live in anymore. And honestly? That old advice is keeping too many brilliant women invisible.

Jess breaks this down beautifully—reminding us that we can't afford to stay quiet anymore. If we care about creating a better world (and I know you do), then our businesses need to reflect that. People want to buy from women who stand for something. Who say the bold thing. Who show up fully aligned.

And when you do that? You're not just creating revenue. You're creating ripples.

"If your message doesn't make you squirm a little… it's not bold enough."

Yes, Jess said that. And I wanted to stand up and clap.

Whether you're updating your LinkedIn headline or pitching yourself to speak on a stage, your message should stretch you. Jess walks us through her signature BOLT methodology—Bold, Original, Loud, and Tenacious—and I swear, it's like she was reading the minds of every woman who's ever asked, "Is it okay for me to say this?"

Here's what BOLT really means:

Bold: It should make your heart race a little. Bold ideas challenge the status quo.

Original: Your story, your experience, your point of view—that's your secret sauce.

Loud: Are you saying what everyone else is saying… or are you cutting through the noise

Tenacious: The magic doesn't happen overnight. We need to stick with it, even when it's uncomfortable.

This framework is a game changer for women who know they're meant to be seen. Who are ready to go from "best-kept secret" to category of one.

Your values are your brand now. Period.

One of the most powerful parts of this conversation was Jess's take on how younger generations (especially Gen Z and Millennials) are making buying decisions.

Did you know that over 85% of consumers from these generations choose brands based on shared values—and stick with them for the same reason?

Jess put it simply: "People want to know who they're doing business with."

And let's be clear—you don't have to be divisive or controversial to take a stand. You just have to be honest. Say what matters to you. Share why you started your business. Talk about what breaks your heart and fires you up. That's what builds trust. That's what turn