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Sports Betting in America: Insights and Trends for Summer 2025
Published 11 months, 1 week ago
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SPORTS BETTING INDUSTRY REPORT: MID-MAY 2025
The sports betting landscape continues to evolve rapidly as we approach summer 2025. Recent data shows impressive market growth, with New York's sports handle rising 20% year-over-year to $23.94 billion, while gross gaming revenue reached $2.14 billion, representing a 21.6% increase[5].
In corporate news, Sportradar has secured an eight-year extension of its data partnership with Major League Baseball through 2032. As part of this agreement, MLB has taken an undisclosed equity stake in Sportradar, positioning the company as the exclusive distributor of MLB's official data, media feed, and AV content[4]. This partnership is particularly significant as MLB ranks sixth worldwide in gross gaming revenue according to H2 Global Capital statistics[4].
The in-game betting segment continues to show strong growth potential in the U.S. market. While DraftKings CEO Jason Robins reported that live betting in baseball represents about 36% of their overall volume in the sport, Sportradar CEO Carsten Koerl noted that in-game betting accounts for approximately 70% of total activity in the U.K., suggesting room for expansion in the American market[4].
On the regulatory front, Nebraska's push for online sports betting has stalled for 2025[5], while legal disputes continue in the technology sector. A sports betting technology supplier recently urged a Nevada federal court to deny a motion from a former collaborator in an ongoing trade secrets lawsuit[4].
The industry is also seeing demographic shifts, with studies indicating sports betting has exploded in popularity among young men since legalization in 2018, raising concerns about time and financial impacts on this demographic[2]. Meanwhile, in New Jersey, total gaming revenue increased by 3.7% year-on-year to $546.1 million, with iGaming showing particularly strong growth at 23.7%[5].
As the industry continues to mature, these developments signal both opportunities and challenges for stakeholders across the sports betting ecosystem.
This content was created in partnership and with the help of Artificial Intelligence AI
The sports betting landscape continues to evolve rapidly as we approach summer 2025. Recent data shows impressive market growth, with New York's sports handle rising 20% year-over-year to $23.94 billion, while gross gaming revenue reached $2.14 billion, representing a 21.6% increase[5].
In corporate news, Sportradar has secured an eight-year extension of its data partnership with Major League Baseball through 2032. As part of this agreement, MLB has taken an undisclosed equity stake in Sportradar, positioning the company as the exclusive distributor of MLB's official data, media feed, and AV content[4]. This partnership is particularly significant as MLB ranks sixth worldwide in gross gaming revenue according to H2 Global Capital statistics[4].
The in-game betting segment continues to show strong growth potential in the U.S. market. While DraftKings CEO Jason Robins reported that live betting in baseball represents about 36% of their overall volume in the sport, Sportradar CEO Carsten Koerl noted that in-game betting accounts for approximately 70% of total activity in the U.K., suggesting room for expansion in the American market[4].
On the regulatory front, Nebraska's push for online sports betting has stalled for 2025[5], while legal disputes continue in the technology sector. A sports betting technology supplier recently urged a Nevada federal court to deny a motion from a former collaborator in an ongoing trade secrets lawsuit[4].
The industry is also seeing demographic shifts, with studies indicating sports betting has exploded in popularity among young men since legalization in 2018, raising concerns about time and financial impacts on this demographic[2]. Meanwhile, in New Jersey, total gaming revenue increased by 3.7% year-on-year to $546.1 million, with iGaming showing particularly strong growth at 23.7%[5].
As the industry continues to mature, these developments signal both opportunities and challenges for stakeholders across the sports betting ecosystem.
This content was created in partnership and with the help of Artificial Intelligence AI