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The benefits of writing with a co-author
Episode 2251
Published 10 months, 3 weeks ago
Description
Creating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Local" with Katherine Zobre. She explains how co-authoring benefits from complementary writing styles, discusses techniques for adapting personal writing to match a partner's tone, and demonstrates how collaborative writing produces more engaging content than solo projects.Show Notes
Connect With:
- Nataly Kelly: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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