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Tim Pollard founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships. Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging.

Five things you’ll learn from this episode:

1. The most destructive problems that sales messages suffer from, the amplifying effects of the virtual environment on those problematic hallmarks, and how the problem can be fixed
2. How to improve your storytelling approach and skyrocket your sales if you’re among the marketing department heads, public relations, and corporate communications management at a mid-market to enterprise size company
3. The most toxic communication hallmarks: too much information (you violate your audience’s mental bandwidth), too confusing (complete lack of narrative and logical story), and too sender-focused
4. How to get beyond the 1970s-style thinking to a communication method that lines up with good brain science so you can deliver your solutions seamlessly
5.  If you’re trying to develop a consumer brand, retainability is everything—it’s time to bring your business to a higher level where people make purchasing decisions based on your loyal customers’ ability to retell your value proposition

Quotables

• “We teach people how to get beyond the 1970s thinking to a communication method that works and lines up with good brain science.” — Tim Pollard
•  “Sometimes the presentations you’re making are simply not compelling enough. Even if you’re the perfect solution to their problem, the customer does not move forward.” — Tim Pollard

About Tim Pollard

Over a long career in sales at many companies, including Unilever, Barclays, and the Corporate Executive Board—and now a decade into building Oratium—Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging. The result has been two best-selling books, The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design and Mastering the Moment: Perfecting the Skills and Processes of Exceptional Presentation Delivery, which form the intellectual backbone of his course. This messaging model is in active use and is the preferred messaging solution of companies as diverse as Cisco, Disney, IBM, LinkedIn, and Salesforce.

Contact info:

• Meet the Oratium team: https://www.oratium.com/our-team/
• Oratium on Twitter: https://twitter.com/oratium
• Tim Pollard on Linkedin: https://www.linkedin.com/in/tim-pollard-8145a54/
• Oratium on Facebook: https://www.facebook.com/MessageArchitects

Additional resources:

• ReviewMaxer: http://reviewmaxer.com
• Axia Public Relations: https://www.axiapr.com/

Sponsored by:

•  On Top of PR is produced by Axia Public Relations, which Forbes named as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
• Burrelles has a special offer for On Top of PR fans. Check it out at https://burrelles.com/ontopofpr.

Support the show

• On Top of PR is produced by Axia Public