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How to Write a Great Press Release

Episode 86 Published 4 years, 6 months ago

Description

How to Write a Press Release that the Media Crave

In this episode, Barbara and Mickie Kennedy discuss:

·What is a press release, and how do they work?

·What are Mickie’s tips for writing a winning press release?

·Why do so many press releases fail?

Key Takeaways:

“I could see myself building an entire story around that quote. A quote is so great

and compelling. And what makes a great quote is just something that cannot

easily be paraphrased!” – Mickie Kennedy

Connect with Mickie Kennedy:

Website:

https://www.ereleases.com/

LinkedIn:

https://www.linkedin.com/in/publicity

Instagram:

https://www.instagram.com/ereleasespr

Twitter:

https://twitter.com/ereleases

Facebook:

https://web.facebook.com/mickie.kennedy

Connect with Barbara Hales:

Twitter:

@DrBarbaraHales

Facebook:

facebook.com/theMedicalStrategist

Business website:

www.TheMedicalStrategist.com

YouTube:

TheMedicalStrategist

LinkedIn:

www.linkedin.com/in/barbarahales

Email:

Barbara@barbarahalesmd.com

Books:

●Content Copy Made Easy

●14 Tactics to Triple Sales

●Power to the Patient: The Medical Strategist

TRANSCRIPTION (086 )

Dr. Barbara Hales:

Welcome to another episode of Marketing Tips for Doctors. I’m your

host, Dr. Barbara Hales.

Today we have with us Mickie Kennedy, an expert at helping small businesses, authors, and startups increase their visibility and credibility.

Mickie founded eReleases more than 22 years ago after realizing small businesses

desperately need a press release service they can afford, giving them access to the

media and a national news wire—all with a personal touch. He lives in Baltimore

County, Maryland.

Welcome to the show, Mickie!

Mickie Kennedy:

Thank you for having me.

Press Release

Dr. Barbara Hales:

A lot of people think that they know what press releases are. But how do they work?

Mickie Kennedy:

Press releases are generally just an announcement to the media choosing a third person. You might have an interesting “quote” in there, where you put in quotes.

The most important aspect of a press release is the headline because,

especially if it goes out over a news wire, that’s generally the way it’s broadcast. You

drill down from the headline, and usually, the headlines are arranged by industry feeds

and things like that. So the distribution that he releases through email to journalists

would be a good fit for it. But we also do the distribution through a news wire. And some

people are familiar with a news wire. They think of AP, or UPI, or Reuters. And those

are news wires that write everything that appears on them. They license their content to

newspapers and websites and things like that. So that’s how they work.

They will take a press release, but they’ll never run a press release. They will rewrite it so that th