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Tapping Into Tech: How Ben Frieders Uses AI to Elevate Water Treatment Marketing
Episode 420
"Continue to learn something new every day."
What happens when a Navy-trained water chemistry expert dives into AI-powered marketing? You get Ben Frieders—Marketing and Business Development Manager at ChemREADY—who's turning the tide on how water treatment professionals use tech.
Whether you're still skeptical of AI or already exploring tools like ChatGPT, this episode offers a masterclass in practical, professional applications tailored for the water treatment world.
From the Navy to Water Treatment: Ben's Story
Ben Frieders shares his journey from operating nuclear submarines to leading marketing at ChemREADY. His technical background in water chemistry uniquely shaped how he approaches strategy, and service.
The Power of Rising Tide Mastermind
Ben explains how a peer group like Rising Tide transformed his professional growth—giving him weekly accountability, mentorship, and a place to talk shop without explanation.
AI in Action: Real Tools, Real Impact
Ben discusses how ChemREADY uses:
- ChatGPT for blog and email creation
- Sora to generate custom videos
- 11 Labs to automate audio narration
- And more, all while respecting quality control and intellectual property
Prompt Engineering Tips from a Pro
Ben offers his personal playbook for building effective prompts—from defining identity and goals to making AI ask you the right questions. He even shares how to make AI generate its own prompt for best results.
AI for Technical Data Analysis
Learn how Ben's team uploads water treatment reports into ChatGPT to uncover trends, troubleshoot issues, and build insight-driven recommendations for clients.
Balancing Trust and Tech
Ben emphasizes that AI is just a tool—not a replacement for professionals. He shares how he uses AI to amplify strategy, not replace human judgment.
AI isn't a shortcut—it's a skill. Whether you're in sales, marketing, service, or strategy, learning how to prompt and guide AI tools will set you apart in the water treatment industry.
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Published on 7 months, 1 week ago