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Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
Season 1
Episode 68
Published 1 year, 1 month ago
Description
In this episode we speak with Adam Ferrier, founder of Australian ad agency, Thinkerbell. Adam is the author of The Advertising Effect, one of the best books on applying behavioral science to advertising. On the podcast he talks about some of the most effective Australian campaigns of the last few years and why listening to your customer creates bland advertising.