Episode Details

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation.

Today we discussed:

00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments

02:11 How a health scare triggered Anne-Laure's career shift

03:41 Why we're obsessed with goals—and how it can be harmful

05:42 The myth of public accountability: Why telling people your goals might not help

06:47 What exactly is a tiny experiment?

07:36 Reframing weight loss or health goals as experiments

09:33 Applying the PACT framework to business and marketing

11:47 How fear of failure—and fear of success—affect experimentation

13:23 Practicing curiosity-driven intelligence in life and business

16:54 Using AI as a tool for reflection and experiment design

17:57 Personal stories: How tiny experiments shaped Anne-Laure’s life and work

19:53 Where to connect with Anne-Laure and learn more

More About Anne-Laure Le Cunff:

Check out Anne-Laure Le Cunff's Website: https://nesslabs.com

Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff

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