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Why Some Podcasts Make Money (and Others Stay Expensive Hobbies) | Danielle Hayden

Episode 340 Published 1 year ago
Description

Before you can monetize your podcast, you need to run it like a business (most hosts skip this, and then wonder why revenue never comes).

Danielle Hayden is a reformed corporate CFO and founder of Kickstart Accounting, and she's breaking down what to track, where to spend, and how to start measuring ROI from your show (even if it’s not making money yet).  If you want a clear look at how high-earning podcasters actually turn episodes into revenue, hit play and let’s dive in.

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1:05 – Why Knowing Your Profit Margin Matters More Than Podcast ROI

3:26 – The Marketing Budget Benchmarks Most Podcasters Don’t Know About

5:51 – What to Track (and How) to Measure Real ROI From Your Show

10:14 – How to Build a Spending Plan That Supports Your Podcast Growth

14:00 – Where to Invest First to Get the Biggest Return From Your Podcast

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