Episode Details

In this insightful episode of The Food Professor podcast, hosts Michael LeBlanc and Sylvain Charlebois explore Canadian food politics and industry developments before sitting down with Adam Grogan, President and COO of Maple Leaf Foods, for a revealing conversation about the company's evolution and future.

The episode begins with a discussion of Canada's new Liberal cabinet, focusing on Heath MacDonald from PEI as the new Agriculture Minister replacing Kody Blois. The hosts express mixed feelings about the appointment, noting MacDonald's farming background as a positive sign. They also analyze Chrystia Freeland's surprising role as Transportation Minister and its implications for agricultural logistics.

Another highlight includes the new interprovincial trade deal between Manitoba and Ontario, which aims to reduce trade barriers. Charlebois emphasizes that such provincial initiatives will drive meaningful change, not federal promises, potentially opening new markets for small and medium-sized food producers currently limited by licensing requirements.

The hosts then discuss American food inflation dropping from 3% to 2.8% despite tariffs, questioning why U.S. consumers haven't experienced price increases despite trade restrictions with Canada, China, and Mexico.

The feature interview with Adam Grogan reveals Maple Leaf Foods' transformation beyond being merely a protein company. Grogan describes the organization as a "CPG powerhouse" with numerous brands, including Tender Flake lard, Sunrise, Larson, Burns, Mitchell's, Schneiders, Prime poultry, and Greenfield natural meats. He also discusses their $1 billion investment in processing facilities in London, Winnipeg, and Brampton to enhance global competitiveness.

On plant-based proteins, Grogan shares a nuanced perspective, noting they are "the largest share of refrigerated plant protein in North America" with three dedicated brands and manufacturing plants. While acknowledging recent market challenges, he remains optimistic about the future, citing changing consumer preferences and Canada's position as the world's largest producer of pulses and legumes.

Sustainability forms a cornerstone of their strategy, with Grogan stating, "Animal production is one of the largest emitters of carbon anywhere, and big food needs to do more." Maple Leaf Foods was the first Canadian company to align with science-based targets from the Paris Agreement and the first major food company to declare carbon neutrality in 2019.

The episode concludes with discussions on Newfoundland's ineffective sugar tax, which has collected $30 million without changing consumption patterns, and the controversial government-funded Aspire Foods cricket farm in London that recently entered receivership despite $9 million in public funding.

This episode offers valuable insights into Canadian food policy, sustainable protein production, and the evolution of one of Canada's largest food companies under progressive leadership.

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada