Episode Details

This week on the podcast, we were invited to record at one of the most iconic whisky destinations in the world—the Scotch Whisky Experience, right at the top of Edinburgh’s Royal Mile.

Ever since Episode 5, we’ve been talking about how many of our guests started their journeys here, and this week we finally got the chance to sit down with the people at the heart of it:

🥃 Susan Morrison, Chief Executive

🥃 Angela Dineen, Operations Director

🥃 Lenka Whyles, Senior Specialist Tours & Tastings Manager

Between them, Susan, Angela, and Lenka have helped shape the careers of countless whisky professionals, while also welcoming and educating hundreds of thousands of visitors from all over the world about the world of Scotch whisky.

👉 Susan—now a Master of the Quaich—started out as a tour guide on opening day in 1988 and has since worked her way to becoming the CEO.

👉 Angela and Lenka—both Keepers of the Quaich—have helped shape everything from the visitor experience to the sensory storytelling that makes the Scotch Whisky Experience so legendary.

In this episode, we chat about:

• Their careers in the Scotch whisky industry
• The incredible growth of whisky tourism in Edinburgh
• The importance of storytelling, education, and mentorship in whisky
• And, of course, their What3Drams

A must-listen for anyone interested in:

✅ Working in the whisky industry

✅ The people behind the scenes of whisky’s biggest attractions

✅ The Scotch Whisky Experience and its role in global whisky culture

✅ Female leadership in whisky

Enjoy!

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