Episode Details

Publishing consistently is one thing. Growing a podcast that pays you back is another. If you're done publishing episodes for free and you think it’d be great to finally get paid for your hard work, this one's for you.

Danielle Hayden is a reformed corporate CFO, founder of Kickstart Accounting and host of Business by the Books. She's here to break down why most podcasters never reach profitability, what your podcast spending habits reveal about you, and what needs to change if you want your podcast to drive revenue, not just downloads. If you're ready to learn the surprising first step to monetize your podcast, hit play and let's dive in.

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1:05 – Why Most Podcasters Hesitate to Invest in Their Shows (and Stay Unprofitable Because of It)

2:27 – How Ego, Fear, and Old Money Stories Shape Your Podcast Decisions

7:56 – How High-Earning Podcasters Decide Where to Spend First

10:18 – Why ROI Isn’t the Only Way Your Podcast Pays You Back

11:49 – How to Run Your Podcast Like a Business When It’s Not Making Money Yet

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Episode Links:

• Meet Danielle Hayden: Website | LinkedIn
• Listen to Danielle’s podcast: Business By the Books
• Buy Back Your Time by Dan Martell 📘

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Other Episodes You’ll Love:

• The Spending Strategy Behind Podcasts That Make Money

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