Episode Details
Back to Episodes
Rajar - What Does it All Mean?
Published 1 year, 2 months ago
Description
In this week’s podcast we try to demystify the world of Rajar, the radio industry standard figures released every quarter. We dive into what they mean, how they are collated and what you do with your reach, share and listening hours numbers. Georgy chats with Richard Johnson, managing director of market research company Hallett Arendt and Adam Bowie, who blogs extensively about Rajar.