Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Season 1 Episode 165

Giving spotlight to a game-changing snack company that’s literally saving our livers one chip at a time (while tasting incredible) — Ancient Crunch. Founder Steven Rofrano started his journey with a simple question: why are we still putting seed oils in everything? This led to Steven challenging himself to create chips that actually nourish, rather than destroy cellular health. Remember: Americans used to spend 30% of their income on food in the 1950s. Today, it’s just 11%. We’ve sacrificed quality for quantity, and our health is paying the price.

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