Episode Details

In this episode, Dr. Barbara Hales talks with Jane Atkinson about scaling a speaking career using tested strategies from decades in the industry.

• Jane Atkinson, founder of The Wealthy Speaker School, shares how she’s helped countless speakers—from newcomers to $30K-per-gig pros—grow their careers through innovative coaching, strategic branding, and consistent content marketing.
• She recounts her journey from an inspired 25-year-old who saw Les Brown on TV to becoming a speaker agent and then a top-tier coach in the speaking industry.
• Jane explains how free speaking engagements, layered marketing, and powerful lead magnets like quizzes and downloadable guides have been essential in growing visibility and trust.
• She emphasizes the value of “promise statements,” niche positioning, and testimonials that reflect real, outcome-based transformations—not just charisma.
• Jane also highlights the importance of personal branding, clear messaging, and reputation management (via reviews or LinkedIn testimonials) for long-term success.
• Her advice applies beyond speakers, helping professionals like doctors stand out by narrowing their focus, marketing with purpose, and building strong follow-up systems.

Key Takeaway:
 “Pick a lane and stand tall in your expertise. Don’t try to be everything to everyone. Clarity and focus make you the go-to expert.” – Jane Atkinson

Connect with Jane Atkinson:
  Website: www.SpeakerLauncher.com
  Podcast: The Wealthy Speaker Podcast
Contact: Via website contact form
LinkedIn: linkedin.com/in/speakerlauncher

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (199)

Introduction to the Episode

Dr. Barbara Hales (00:02)
Welcome to another episode of marketing tips for doctors. I’m your host. Dr. Barbara Hales, today we have with us Jane Atkinson, very interesting and well-accomplished person. Jane has been helping speakers catapult their careers for more than 30 years. She’s the author of The Wealthy Speaker 3.0, The Epic Keynote, The Wealthy Speaker Daily Success Planner and Journal, and Scaling Your Speaking Business. So she has been busy prior to coaching. Jane worked as an agent for several speakers whose careers skyrocketed. She also served as vice president of a speakers’ bureau in Dallas, where she represented several celebrities, bestselling authors, and business experts. Jane is the founder of T