Episode Details

Dive deep into the world of 'Dragons Den' and 'Coldture,' exploring the thriving cold plunge market and the remarkable journey of these fearless entrepreneurs. The cold plunge market is heating up, set to reach a staggering $550 million by 2031.

Join us as we delve into the story of 'Coldture,' the portable tub that folds into a backpack, featuring a super-efficient chiller. But that's not all - they recently faced the 'Dragons' Den' in Season 18, Episode 2 of CBC's hit show!

Discover the challenges and successes of 'Coldture' as we get an inside look at their 'Den' experience. We'll explore the entrepreneurial lessons they've learned along the way, how they prepared for their Dragon's Den pitch, and learn invaluable insights for aspiring wellness entrepreneurs.

Don't miss this captivating episode where cold meets success, 'Coldture' style.

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Connect with Coldture: 
https://coldture.com 
https://www.instagram.com/coldture_/?hl=en

Connect with All Things Fitness and Wellness (ATFW)
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/ 

#fitnesspodcast #dragonsdencanada #coldtub

TIMESTAMPS

00:00 Intro
03:22 Getting Into Cold Plunging
04:25 Navigating a Sports Injury
07:22 Collaborating In Business Through Cold Dips
11:34 How Coldture Came to Be
13:29 Going From Idea To Product
16:38 Applying to Dragon's Den
18:32 Getting a Spot On Dragon's Den
20:34 Prepping for Dragon's Den
21:41 Coming Up With An Evaluation
22:07 Dragon's Den Show Day
27:12 Entrepreneurial Reflections