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Why ‘Better’ Products Fail
Season 5
Episode 1272
Published 1 year, 2 months ago
Description
Why ‘Better’ Products Fail
You built the better product. Faster, smarter, and loaded with features your competition doesn’t have. And yet — no one’s switching. Here’s why adoption isn’t rational.
People don’t choose the best option. They choose the least risky, the most familiar — the one everyone else is already using.
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