Episode Details
Back to EpisodesThe End of Publishing? Here's the Strategy to Pivot Fast
Description
E672: There's a growing concern among publishers that the party is coming to an end.
That:
- Zero-click searches are on the rise because of AI Overviews and Chatbots
- Google updates like the Helpful Content Update are making it hard to operate
So, is there a world where web publishers can thrive?
I believe there is, and I share it in this episode.
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💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Comment Overview
01:03 Responding to the Publisher's Concern
01:47 Shifting Business Models: Product Sales
02:36 Creating and Promoting Your Own Product
03:29 Focusing on Transactional Keywords
05:23 Starting Small: Simplicity
06:40 Learning from User Feedback
07:45 Risk Management
09:32 Additional Resources
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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