Episode Details

E674: Rand Fishkin joins the pod!

Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach marketing.

He goes deep on:
- The future of SEO in an AI world
- Why engagement beats backlinks (confirmed in Google's own court testimony)
- The unexpected top-of-funnel gap being left to exploit
- The marketing metrics he actually tracks
- And why audience insights are the most overlooked growth lever

⭐️ Rand and his companies:
Rand on Threads: https://www.threads.com/@randderuiter
Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://sparktoro.com/
Snackbar Studio: https://snackbarstudio.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Rand Fishkin
00:57 Evolution of Moz and Digital Marketing Insights
02:46 Rand's KPIs
04:02 Impact of AI on SEO and Marketing
16:20 Marketing Strategies for Snackbar Studio
22:05 Data-Driven Approach to Game Marketing
30:42 Importance of Data-Driven Decisions
34:36 Influence of Anecdotes and Stories
35:30 Understanding Audience Resonance
36:38 Challenges with Data Accuracy
39:17 Evolution of SEO and SparkToro
45:39 Customer Success Stories with SparkToro
54:10 Google API Leak: Engagement vs Backlinks
01:05:03 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #seotips #marketing