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Why major global brands are flocking to New Zealand
Description
New Zealand may be a small country at the bottom of the world, but some of the major retail brands that we’ve heard about for decades have started eyeing up our islands.
Costco, Ikea, and a range of fashion brands are amongst the global icons heading our way soon. But why are they choosing to open here now, and what does it mean for local businesses?
Today, NZ Herald business reporter Aimee Shaw joins Damien for a rundown on the stores setting up shop in New Zealand, and Auckland University marketing professor Bodo Lang explains why these international brands are setting up shop here.
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You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.
Host: Damien Venuto
Editor/Producer: Shaun D Wilson
Executive Producer: Ethan Sills
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