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238. Jack Lindberg, Head of Product at Shalion: Incrementality Unpacked: What Really Drives Growth?
Published 1 year, 6 months ago
Description
Watch on YouTube: https://youtu.be/fVTj7G31UAk
Incrementality has become one of the big words—and key levers—in Consumer Goods, especially in a time when growth is no longer a given. But what does it actually mean? How do you measure it? Is it even attainable? Or is it just a myth?
To help us unpack the concept, and explore how best-in-class brands are building towards it, we're joined by Jack Lindberg, Head of Product (and more) at Digital Shelf leader Shalion.
Tune in to learn:
- Why incrementality has become a critical focus for Consumer Goods
- The role and relevance of the Digital Shelf today
- How leading Consumer Goods brands are approaching this growth lever
- A "Buying Guide" to incrementality
- How to measure incrementality—and what good looks like
- How to integrate incrementality into mainstream brand strategy