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Water Tower Research’s Head of Cannabis Jesse Redmond was joined by Margaret Brodie, Interim CEO of Rubicon Organics. She led the conversation by explaining the inherent challenges in the Canadian market and how Rubicon Organics takes a differentiated approach by focusing on premium products. We discussed the benefits of sun-grown organic cannabis and how Rubicon Organics is building brands and generating customer loyalty. Brodie also shared the company’s fiscal discipline that has led to four consecutive quarters of positive operational cash flow. The conversation concluded by discussing export opportunities and the potential to participate in the global market.