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What's Behind the World's Matcha Shortage
Published 9 months, 3 weeks ago
Description
Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves.
On today's Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg's Mia Glass about the world’s obsession with matcha – and why producers can’t keep up with the rising demand.
Read more: The Global Matcha Boom Is Driving a Shortage in Japan
Further listening: Japan’s Small Businesses Have a Problem. They Don’t Know How to Raise Prices
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