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12. Baking it Down - Content Buckets and Lerker Berkers

Season 1 Episode 12 Published 4 years, 10 months ago
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It's the Sugar Cookie Marketing Group twins, and I'm mixing things up a bit. Here are 10 things you never knew about HEATHER, that you probably didn't wanna know anyway, but now you know.

Here's what we're covering this week:

  • Intro (10 questions with Twin 1)
  • Marketing Minutes - Dishing out on Content Buckets.
  • The Business of Baking - Know Your Worth
  • Voicemails / Texts / Emails (571) 556-5644)
  • Group Stuff - Upcoming Lives and such.
  • Twinterests - things I'm into that I think you should know about.
  • Sponsors


In The Marketing Minutes, Heather wanted to cover what content buckets are and how to implement them to get social media working for you a little more easily. Content buckets allow you to get ahead of your marketing rather than always feeling behind.

In The Business of Baking, Corrie breaks down a client experience she had this week where the price was an issue until it wasn't. She also gives us a script about how to address this and some pro-tips on how to turn that no into that ever-coveted yes.

Next, in Voicemails, we talk about Instagram insights - the good, the bad, and the ugly. Best practices when it comes to naming your company, and moving users from a group back to a page.

  • Call / Text: (571) 556-5644
  • Email: hello@sugarcookiemarketing[dot]com


Finally - Group stuff. We had an AWESOME live last week with Jennifer Groh on newsletters - how to make them and grow them. It was an hour of really awesome money generating content. Highly recommend. I also did a quick live on Popls. 


And lastly - whatever I find interesting (twinteresting - come on people, that's a perfect pun).

  • Corrie: Yeti cups.
  • Heather: Recap on using the Sony A7C as a webcam for that Popl demonstration live. Highly recommend. 

And Sponsors. Look like we forgot to cover it. My bad.

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